Mehak Khosla, the founder and Creative Head of Meko Studio shares her inspiration and motivation to embark on a journey of initiating a fashion label. Tell us something about yourself I was always very interested in fashion very early on in life. In order to pursue my passion, I went on to achieve my […]
For a few years now, many Indian homegrown labels have been making their presence in the fashion business, with brands attempting to present unbeatable designs as well as being carbon neutral and decreasing waste and a growing shift toward cruelty-free products. While finding clothes is still simpler, finding good quality, designer bags can be difficult, […]
It’s always important to be aware of our consumer behaviors’ environmental impact on the globe and we had to slide in and talk about it. While the beauty industry still has a long way to go in terms of achieving a more sustainable future, the good news is that many brands are taking steps in […]
The founders of The house of Ara- Mrs. Savita Jain and Mrs. Avani K Chandan, a mother-daughter duo, are the heart, mind, and soul of The house of Ara. The house of Ara is the union of their individual passion for fashion and clothes. The former was always inclined towards fashion, self-styling, and couture design. […]
Satliva was launched in 2017 to tackle a serious problem; the widespread acceptance of unsustainability, and toxic chemical-based products. The young founders and enterprising couple; Harshaavardhan Redi Sirupa, and his wife, Namrata Reddy Sirupa, together work day in and day out to deliver a much-needed change in the industry. Before jumping headfirst into their ventures, […]
There are numerous ways to embrace the attitude and establish your route to be more sustainable, ethical, and conscious in India, given the necessity to switch to sustainable fashion choices and enjoy it all just the right way. And let’s face it, we are anyway no strangers to the fact that primarily (in bold!) the […]
Sustainability is not a concept, it’s a way of living. Many often misinterpret the word and relate it only to energy consumption. But a holistic approach is required to be truly eco-friendly. The idea of a sustainable lifestyle applies to living in a way that supports a healthy body and mind. Every day we make […]
CAVA is a homegrown brand started in Bangalore in 2020 by two fashion-loving sisters, Ria & Shreya Mittal who were living typical student lives until the lockdown. They were both studying for classes online and wanted clothes that were comfortable, casual, and versatile enough to be worn for any occasion. In a eureka moment, they […]
By Megha Asher, COO, and Co-Founder of Juicy Chemistry We may not realise it, but the products we reach for on a day-to-day basis – be it food, beauty products, or other daily essentials – can make a huge difference to how sustainably we choose to live. It all begins and ends with being mindful of […]