Aryan Nalawade shares his journey from being a business development officer at an FMCG company to becoming a full-time content creator.
Why did you choose to become a content creator? What were you doing before this?
My fascination with dressing well has always been a thing. I’d step out, and somehow, people seemed to notice the effort I put into my outfits. Honestly, it was flattering. One of my friends suggested that I make my account public and start posting pictures on Instagram. People started asking me about my outfits and I got the motivation to make videos about
the outfits I wear. That’s how I started creating content. Before being a content creator, I was a Business Development Officer at an FMCG company and then I opted for a job as a marketing executive in a nutrition based company because of my inclination towards marketing.
How has your style evolved over the years?
Being in the fashion space for a while has really shaped my style. With tons of new brands and choices, I’ve been trying out different things, and it’s taught me a lot about what works for me.
What’s that one indispensable item always in your bag?
That’ll be a miniature of my perfume. I love to smell good all the time and this is one thing that’s always with me. Can’t go without it!
Where do you draw fashion inspiration from?
I absolutely love travelling and I derive inspiration for my outfits by observing different styles out there. I like observing street styles in different cities.
What philosophy guides your life?
Consistency is the key for me. That's the philosophy I live by, keeping things steady and constant. Whether it’s work, gym or even how I approach life, I believe in sticking to it!
Do you feel social media has encroached upon your personal space, becoming overwhelming?
I feel it is possible to keep your personal life away from social media. I share as much as I want to on my social media accounts and till now it has been going well for me.
How do the latest trends influence your style and wardrobe?
I am not very stubborn when it comes to adapting trends but it should be something I believe in. If a trend is something that goes with my styling approaches, then I definitely consider it. But if the trend is something I don’t believe in, then I will not.
If you had to define your style in a word, what would it be? Casual, maximal, minimal, fashion-forward, classic, Indian, Utility?
Who are your favourite designers?
There are many but the first few that come to my mind are Manish Malhotra, Sabyasachi Mukherjee, Shantanu & Nikhil, Kunal Rawal & Tarun Tahiliani.
What is the biggest challenge about your profession?
Being a creator, your audience is everything for you. For your audience to always feel that they can look up to you and to keep them interested in your content is the biggest challenge I guess.
What is the best thing you love about your work?
The best thing about my work is that my life is my work. To give you an example, If I am travelling and wearing certain outfits, it can turn into work. I don’t need to cut off from life to work and for me that’s the best thing.