Khudai by Ayush Kejriwal

“This collection is very special to me. The reason being that for the first time I have been able to feature my precious karigars and craftsmen who work for me and they are the wind beneath my wings. Being able to feature them in the campaign makes me very happy as I am able to give them the credit they receive for their hard work and skill. I have taken inspiration from old jiggling sarees that my mum used to own which were light and shimmery and she always wore them with plain Rubia blouses and dark-colored lipstick. That image stayed with me and I have tried to use a lot of bling by adding gota, mirrors, sequins, and sitara work to create an eclectic feel. “

–  Ayush Kejriwal