Kruthika Kumaran, Founder, Vilvah Store, shares her inspirations and experiences of presenting holistic sustainable skincare solutions for working women.
Please introduce yourself and tell us about your early life.
My mother had sensitive skin and suffered from skin problems for more than a decade. The products she used on her skin made it even worse. My late mother is the reason for my path to creating my own natural soaps. It was her wish for me to use safe products that inspired me to learn and do what I do today. My mother passed away in 2016 and I started Vilvah in 2017. After completing my diploma in natural cosmetology, I started experimenting with Goat Milk soaps since I come from an agricultural background and my daughter had eczema, a condition with dry skin.
After many experiments, we perfected a recipe that we originally created for our family and that is what we sell to our customers. We started out with 2 or 3 goats on our farm and now there are countless herds of goats from whom fresh goat milk is obtained and different goat milk products are made. Even though we have introduced different skincare products over time, the classic Goat milk soap will always remain close to my heart.
What is the brand about?
Vilvah offers a range of natural and organic skincare, haircare, and bath and body products that are free from harmful chemicals and preservatives. The brand uses high-quality, ethically sourced ingredients to create effective products that are gentle on both the skin and the environment. Vilvah’s commitment to sustainability and ethical practices is reflected in everything from its product formulations to its packaging, which is recyclable and eco-friendly.
Vilvah is a beauty brand that was founded in 2017 by Kruthika Kumaran, who was inspired to start the company after experiencing skin issues herself. Kruthika was frustrated with the lack of natural, organic, and sustainable options available in the Indian beauty market, and decided to create her own brand that aligned with her values.
Initially, Vilvah started as a small, home-based business, with Kruthika handcrafting all the products herself. She used high-quality, ethically sourced ingredients to create effective, gentle, and eco-friendly formulations that appealed to customers looking for clean beauty options.
How did they choose the “brand name? What’s the USP
The word “Vilva” refers to a leaf used in Lord Shiva’s worship. Vilvah was created because she wanted a name that stayed true to her Indian heritage. Vilvah is a sustainable skincare company that primarily uses goat milk from Kruthika’s family farm to produce its products. The products don’t contain any harsh chemicals or additions like silicones, sulfates, or parabens.
How do you find inspiration?
As a woman entrepreneur, what is the biggest obstacle you faced, and how did you deal with it?