Matsya Collection By AAB
AAB means water. The latest “Mátsya collection” by AAB honours the connection between fish and water. The collection is reinterpreting and reviving the heritage hand-embroidery of Phulkari inspired by the first Avatar of Vishnu.
The collection represents a series of marine life patterns on modern silhouettes with Phulkari’s signature vivid colours and geometric designs. The overall idea of the design is inspired by marine life; geometry and colours of Phulkari by engaging the essence of heirloom crafts and bringing them back to our everyday life, the brand strives to rekindle the relationship between people and their cultural legacies.