Savour & Aura is a B2C business, which was founded/launched in 2020-2021 with the goal of providing lovely oil-based essences to the public. The brand stands for the two terms “savour” and “aura,” which mean “tasteful/soothing essence” and “ambience and environment,” respectively.
As a result, the product line – delectable, soothing essences for the body and surrounds – is justified.
They have body fragrance oils, skin essential oils, and perfumery blends for the environment. Dhoop sticks, produced from their fragrance leftovers, have also been presented.
When asked- Why sustainability? What has been the inspiration? The brand mentioned- they didn’t want to contribute to the current avalanche of waste produced by brands. The fact that they could easily obtain recycled paper for packaging, reuse glass bottles and implement a slew of other measures made it feel natural to follow the sustainable route.
In discussions about the environment, they made sure that even the tiniest impact is taken into account, and in some processes, such as distillation, where using glass or synthetic materials can’t be avoided, they go above and beyond to help the environment.
They have reused and recycling strategies in place at every stage of the manufacturing/packaging process, and also encourage customers to return bottles!
Coming to the brand’s vision: The initial goal is to make everyone absorb the essence of their favourite ingredients in the near future. Unlike many others, they provide alcohol-free perfumes that are long-lasting and safe for the body; which is their USP, and it will help them achieve expansion goals.
They also intend to open retail locations as well as expand the business digitally to other nations.