Mayura, the founder of MAYU, inspired by the Nordic culture, launched the brand in late 2018. MAYU was born out of the need to change the face of luxury fashion many a time infamously known to be carried out at the cost of the environment. Mayura shares her journey and inspiration behind her sustainable luxury fashion initiative
We are channeling efforts and resources to be in harmony with our ecosystem while also nurturing the business through proﬁts. Throughout our supply chain, we use and apply ethical, responsible, and sustainable means to create, offer and deliver some of the ﬁnest luxury goods that make you feel good inside out inspired by global cultures – we do all this without compromising on design, aesthetics, quality, form or function of any of the goods. We hold very high standards and maintain exclusivity in our range of goods by ensuring our products are truly one-of-a-kind.
Our debut collection is named after the famous route ranging 300 km across the beautiful country of Iceland called The Golden Circle as a tribute to the roots of MAYU and the stunning landscapes of Iceland be it the magical dancing Auroras, the black sand beaches, or the mesmerizing moss-clad volcanic mountains which served as the canvas for our brand’s inspiration. Iceland, the Nordic culture and design has been and will always remain core to our brand ethos.
Throughout our supply chain, we use and apply ethical, responsible, and sustainable means to create, offer and deliver some of the ﬁnest luxury goods that make you feel good inside out inspired by global cultures – we do all this without compromising on design, aesthetics, quality, form or function of any of the goods. We hold very high standards and maintain exclusivity in our range of goods by ensuring our products are truly one-of-a-kind.
Mayura is called ‘MAYU’ by her near and dear ones. MAYU in Japanese means ‘gentleness’ and ‘superiority’. These qualities represent the MAYU community, a group of empowered individuals who understand the responsibility that luxury comes with. MAYU’s vision is to build an ecosystem that inspires sustainable living using materials that are byproducts of the food industry. Evoking the charm of travel, with every collection MAYU brings forth pieces inspired by places and cultures that Mayura has immersed in and what she would like you to take with you wherever you go.
We use upcycled and repurposed materials made from by-products of the food industry thereby putting “food waste” to good
The processes using which our materials are made mostly rely on renewable resources and are environmentally friendly and less intensive on the
The materials we choose to work with have certiﬁcations such as PETA-vegan, GOTS,
All of our packaging is ecologically friendly as well.
As a conscious luxury brand, we aim to reach newer horizons over the next 1-3 years by honing in on our existing categories of handbags and accessories, extending our current product categories to include unisex and one size clothing, developing our own in house sustainable (vegan) leather alternative out of byproducts of the food industry and distribute the same to other designers globally. We also plan to obtain certiﬁcations such as B-corp, Positive Luxury, PETA-vegan, etc. so as to follow global standards for sustainability and responsibility in business practices. We plan to enter into new target markets such as Northern Europe (Scandinavia), and the Middle East and penetrate further into the existing geographies where we have retail / wholesale partnerships. We would also look into having our own ﬂagship stores as experience centers in key markets to create further brand awareness and sales expansion. We see the business expanding from just an accessories label to a complete lifestyle brand and a material innovation company.